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Lene Arensdorff | Meat Your Future

Meat Your Future

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Young Employer Campaign


There is a massive demand for butcher trainees in the Danish supermarkets. Coop, Dagrofa and Dansk SUpermarked joined forces with Dansk Industri, Fødevareforbundet NNF og Danske Slagtermestre to do a young employer recruit campaign under the name “Meat Your Future”. The goal of the campaign is to get young people to choose the craft that being a butcher is and to kill prejudices that many have about butchers. The Danish comedian and butcher Simon Jul was used as a frontfigure in the campaign to give a younger and more un approach.

Made in collaboration with Gottlieb & Co