I was asked to design a visual identity for a new restaurant located at AC Hotel Bella Sky Copenhagen. The identity had to show the simple and scandinavian approach to food. The concept of the restaurant is earth as the base as if all have been burned and new life can arise from this. The main focus is cooking over the fire and going back to the basics. All ingredients have been found or produced within 200 km of the restaurant.
The logotype is a simple looking modern typeface where the two A’s have been stripped into two basic forms. The colours are black and white and the logo has a structure to give if a more natural and raw look while maintaining the sharp and modern outlines of the type.
I also designed a costum beer, menus, wallet for recieps the website and more for the restaurant.
The website is a onepager with paralax scrolling and kept in black and white with photos of the food and interior.
Made in Collaboration with Gottlieb & Co. I do not own the rights to images used in this presentation.